The Dynamics of Fashion (3rd Edition)

Product Description
Fashion today is fast-paced, technologically savvy, and global and this third edition of The Dynamics of Fashion has been updated to be on the cutting edge. Featuring a new chapter on the history of fashion, the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Apparel, accessories, cosmetics, home fashions, green design, and more are explored in detail. Hundreds of examples make the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine Stone's classic text is for those in fashion who want to be both in the now and in the know.

About the Author
Elaine Stone is professor emerita at the Fashion Institute of Technology (FIT) and founder of the Enterprise Center at FIT, a business training resource for fashion industry professionals, designers, and artists. A member of the college's Fashion Merchandising Management Department, she brought to FIT extensive retail experience as a buyer, fashion director, merchandise manager, and corporate vice president of department, specialty, and chain stores. Stone was instrumental in setting new directions for both the AAS and BS degree programs at FIT and she was a lead member of teams that established educational liaisons for FIT with countries globally. Among the many awards she's received are the Small Business Leadership Award from the New York City Chamber of Commerce and Industry, the Paul L. Lomax Award for scholarship and leadership in business education from New York University, and a lifetime achievement award from the Department of Commerce.


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The Dynamics of Fashion (3rd Edition)

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